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New laws to tackle spam (techcentral.ie) Communications Minister Eamon Ryan has signed new legislation aimed at tackling spamming and other unsolicited communications. Coming into effect in late December, the regulations relate to all unsolicited mail sent by e-mail, text message or fax. Jay Mariotti joins AOL Sports (Chicago Tribune) Npower fined after reporters' exposé (Times Online) The energy giant Npower has been fined £1.8m after a Sunday Times investigation revealed that sales staff were routinely lying to customers in an effort to persuade them to sign up with the company. The Top Eight Marketing Blunders of 2008: What NOT to Do When Marketing a Business in a Down Economy (PRWeb via Yahoo! News) As important as marketing is to a business' success, it often gets the least attention and resources during a down economy, according to Larry Golden, co-CEO of RSVP Publications (http://www.rsvppublications.com), an upscale direct marketing firm specializing in marketing to affluent homeowners. Life after tech (InfoWorld via Yahoo! News) The constant drumbeat of bad economic news has everyone worried about their jobs. But as several InfoWorld articles have pointed out recently, many are finding the growing pressures of IT work intolerable. Would it be so bad to lose a job in an occupation you no longer take pleasure in? A Plea To Stop Dissing Your Customers (Search Engine Land) I'm worried about us. The way we've started talking about our target audience has me concerned that our priorities may be out of whack. By target audience I don't mean our clients or employers. Brian Taylor blogs on first minister's questions (BBC News) on the debate about direct elections for health boards Lewis leading Ravens by example (Yahoo! Sports) A tough loss doesn't bring down Ray Lewis, whose roller-coaster career has provided much perspective. Is the Ship Really Sinking? B2B Budgeting for Post-Slump Growth (E-Commerce Times) The economic downturn is top of mind for every organization. Pick up a newspaper or turn on the TV and it's hard to dismiss the facts: Recession looms and nobody knows when or how it will end. As a Research Director in the Customer Management Technology Group at the Aberdeen Group, I'm constantly getting asked what I think about the economy and how it will impact sales and marketing spending ... Pearlstein: Discussion on Bernard Madoff (Washington Post) Washington Post columnist Steven Pearlstein will be online to discuss the SEC charges against Bernard L. Madoff, who is accused of stealing $50 billion of his clients' money. |